Insomniac hosts exclusive NFT art gallery at EDC powered by LGND


The electronic music festival is celebrating with an EDC-inspired NFT collection curated by WAYF and a Genesis NFT from Tiësto.

This year, Insomniac is launching the Electric Daisy Carnival (EDC) Las Vegas Art Gallery, where electronic dance music (EDM) and nonfungible token (NFT) fans can enjoy and purchase a unique collection of NFTs co-created by EDM artists and NFT-community icons for a limited time. This event also includes a Genesis NFT drop by the legendary Tijs Michiel Verwest, known professionally as DJ Tiësto.

Tiësto will unveil an exclusive NFT at EDC Las Vegas, heralding his forthcoming Genesis NFT project “Eagle” — the first phase and introduction of his digital roadmap alongside his Musical Freedom imprint. 

EDC

NFT holders for EDC Las Vegas will have VIP priority access to the “Eagle” NFT project and a preview of Tiësto’s unreleased music, including Repeat It from Musical Freedom and access to other exclusive opportunities. 

The eagle seen in the NFT was featured in a Tiesto performance earlier this year i in March and will be seen on-screen during his performance this Saturday at EDC Las Vegas.

The exclusive EDC Las Vegas 2022 NFT-gallery experience opens today and will feature some of the rarest and sought-after NFT collections in the metaverse at the legendary weekend-long electronic music festival in Las Vegas. 

EDC

TIËSTO “ALL ACCESS EAGLE”

WAYF has brought together an impressive collection of top-tier blue-chip NFT projects to EDC and has activated a diverse, innovative community focused on important social causes. The NFTs will also be available for sale — not for minting — at a fixed price, with limited inventory on the NFT art platform LGND for seven days post-EDC. Some NFTs will donate a percentage of the sale proceeds to charities such as Rise Above The Disorder, Surfrider Foundation, Stop Asian Hate, Murphslife Foundation and Best Friends Animal Society.

“Music and art are the great communicators that connect us all,” said Ty Carter, head of creative at LGND. “The NFT medium continues to evolve into new forms using new technology, transforming the way we interact between the analog and the virtual. LGND is proud to power this immersive gallery curated by WAYF and work with this historic group of artists.”

Located across from the Pixel Forest amongst the mushroom trees between neonGarden and bionicJungle, We Are Your “Frens” (WAYF) and LGND’s NFT art gallery will allow EDC attendees to explore, interact, and connect with reimagined derivative artworks from some of the biggest names in the NFT world such as Azuki, Moonbirds, Dippies, Sol Flowers, Nyan Heroes, The Catalina Whale Mixer and some surprise additions at EDC Las Vegas.

An official sponsor of EDC 2022, Zash Global Media, the group of media companies overseen by consummate disrupter Ted Farnsworth, will drop surprise NFTs during EDC. The NFTs will drop from space via satellite to the EDC audience. Specifically, two NFT drops will happen in partnership with a top headliner and guest performer during their respective sets. Zash will also be giving away one Bored Ape Yacht Club NFT estimated to be worth $300,000. 

NFTs can be purchased on LGND tomorrow, midnight UTC, until Friday, May 27, 9 pm UTC. 

About Insomniac

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.

Founded nearly 30 years ago, Insomniac produces 10,000 concerts, club nights and festivals for 7 million attendees annually worldwide. The company’s premier annual event, EDC Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans for three days. 

The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. In 2013, Insomniac entered into a partnership with global entertainment company Live Nation.

About WAYF

WAYF is a diverse, full-service team of expert storytellers acting as the conduit between traditional Web2 and native-Web3 brands, communities and cultures. WAYF provides support and strategy in verifying trust, mitigating risks and blocking vulnerabilities for clients putting out products and building businesses in Web3. WAYF’s experienced team is platform-agnostic, has a proven record of delivering best-in-class design solutions for artists and brands, and uses strategic partnerships for industries and creative spheres to help further clients’ business presence and deepen communities. 

The WAYF team leads the field in scaling innovative practices from a company’s digital footprint to its physical representation of its build-out.

About LGND

LGND is a platform built by artists for artists that empowers creators to fulfill their visions in the new landscape of NFTs. LGND’s mission is to help artists to secure their legacies on the blockchain and reach the largest possible audience to cultivate a global community. Through a mix of online and real-life events, it aims to lead the field in education and the expansion of a rapidly-changing medium that alters the way art is experienced. Above all, curation is its focus, and quality is always the goal.

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